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Today’s headlines

Marketing Top 10 interactive mcommerce initiatives of Q1
At the start of 2016, many brands pledged to continue leveraging mobile to promote one-to-one experiences with consumers before hitting them with a strong incentive to purchase, a strategy that was evident in campaigns from Sephora, Starbucks and more. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications Tesco mimics Walmart with plans for branded mobile payments app
Supermarket chain Tesco is rolling out its own branded mobile payments application, which is likely to benefit from enhanced loyalty tie-ins, but may struggle as a standalone offering. Entire article
Strategy Mobile commerce week in review: Shop talk
Social media and messaging apps are increasingly becoming a key part of the shopping experience for consumers, whether they are researching, purchasing online or visiting a store. Watch this video for the full analysis. Entire article
Strategy Independent coffee chains queue up for Cups’ West Coast expansion
With Starbucks casting a large shadow over its competitors in the mobile commerce space, many independent coffee shops are discovering the revenue potential of teaming up with third-party subscription application Cups, which recently expanded to the Bay Area. Entire article
Content Mobile Minutes: Spotify sprints ahead; Amazon’s mobile e-sport league; Sprinklr buys Postano; Fintech and bank jobs
Today in mobile marketing – Has Spotify won the music streaming wars?; Amazon’s Twitch loads Vainglory for its first mobile e-sport league; Billion-dollar marketing startup Sprinklr acquires Postano in deal to put your Tweets on billboards, Jumbotrons; Fintech start-up boom said to threaten bank jobs. Entire article
Content Sponsored mobile videos create opportunity for cohesive partnerships – Mobile Marketer
Mobile Marketer today – Sponsored mobile videos create opportunity for cohesive partnerships; Programmatic mobile ad spend leaps forward in CPG sector: report. Entire article
Advertising Ferrari encourages fans to play games, share content to peek beneath hood – Luxury Daily
Luxury Daily today – Ferrari encourages fans to play games, share content to peek beneath hood; Niche brands and “economies of small” will rule tomorrow’s luxury industry. Entire article
Columns Moving from passive to interactive viewership with apps
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy. Entire article
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