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Applications
Domino’s pares down mobile checkout to propel orders

Domino’s Google Wallet integration into its Android application highlights how pizza chains are focusing on tweaking small features to grow mobile order volume.

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Multichannel retail support
Buffalo Wild Wings bets on EMV to grow tablet payments

Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Applications
QSRs’ ordering apps fall short of leveraging mobile’s full potential

While restaurants of all sizes are embracing mobile ordering, these strategies fall short in many cases of leveraging mobile’s full potential for social, entertainment and utility-based offerings that can drive engagement and loyalty with customers.

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Advertising
Net-A-Porter uses multiple moving ads to attract consumer attention

British ecommerce retailer Net-A-Porter is targeting consumers looking for both work and play attire with a pair of advertisements on New York magazine’s The Cut blog.

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Marketing
How mobile helps Lowe’s and IKEA customize digital engagements – Mobile Marketer

Mobile Marketer today – How mobile helps Lowe’s and IKEA customize digital engagements; Nissan boosts interactivity for tablet video ad via hot spots.

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Advertising
Ralph Lauren boosts Instagram impressions with promoted post – Luxury Daily

Luxury Daily today – Ralph Lauren boosts Instagram impressions with promoted post; Baselworld 2014 innovations propelled by social media.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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