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Payments
KFC enters mobile payments arena internationally with ordering app

KFC is making it easier for busy consumers to order their favorite meals with a new mobile and Web application that lets users place an order and pay for it using their smartphone.

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Payments
McDonald’s tests tap-and-go mobile payments tied to debit card

A McDonald’s restaurant in Canada has completed NFC-based mobile tap-and-go transactions funded from a debit card account to support real-time sales via a smartphone.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Software and technology
Costco packs digital watermarks into pages to drive mcommerce, engagement

Costco has mobile-enabled more than 50 pieces of content in its monthly magazine to bring static pages to life.

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Multichannel retail support
Spider-Man musical spins mobile reservations strategy to drive ticket sales

The Broadway musical Spider-Man: Turn Off the Dark is making it easier for fans to reserve tickets via their mobile devices and help drive advanced ticket sales at the same time.

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Marketing
Wendy’s propels brand with incentivized mobile, social push – Mobile Marketer

Mobile Marketer today – Wendy’s propels brand with incentivized mobile, social push; Weather Channel revamps iPhone app with live tiles for increased relevancy.

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Advertising
In-store Wi-Fi vital to future of luxury retail – Luxury Daily

Luxury Daily today – In-store Wi-Fi vital to future of luxury retail; Top 10 luxury brand multichannel marketers of Q1.

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Columns
Using the right metrics for a data-driven app

It is only through using the right metrics that you can transform your app from a product to the cornerstone of a successful business.

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