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Messaging
JCPenney grows mobile commerce strategy with Easter-themed SMS initiative

Department store JCPenney is continuing to prove that mobile plays a critical role in its marketing efforts by running a time-sensitive SMS campaign that promotes its Easter dresses.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Marketing
ExxonMobil entices customers into stores with mobile rewards

ExxonMobil is teaming up with mobile shopping application shopkick to offer rewards to customers who shop at its gas stations and convenience stores.

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Software and technology
L’Oreal sees 7pc overall purchase conversion rate after mobile bar code effort

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

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Software and technology
Danone Asia trials NFC to enhance in-store consumer connections

International food manufacturer Danone’s baby nutrition Asia division is testing NFC technology in Singapore to educate moms on parenting resources.

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Software and technololgy
Well.ca taps QR codes to simplify shopping for Toronto commuters

Canadian health and beauty care products online retailer Well.ca is giving Toronto commuters a way to purchase many frequently used items by scanning a QR code with their smartphones.

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Advertising
IWC upps mobile savvy with Newsstand addition – Luxury Daily

Luxury Daily today – IWC upps mobile savvy with Newsstand addition; What packs more punch: unknown models or celebrity endorsements?

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Columns
5 ways inbound MMS works as an engagement tactic

An inbound MMS feature enables brands to build an opt-in database that may be cultivated as a reliable and mutually beneficial two-way communication channel.

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