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Multichannel retail support
Charlotte Russe exec: Optimizing messaging strategy is critical to drive engagement

NEW YORK – A Charlotte Russe executive at the Mcommerce Summit: State of Mobile Commerce 2015 said the proliferation of channels with different characteristics means brands no longer have room for misaligning multichannel strategies.

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Strategy
GameStop exec: Beacons augment in-store experience, rewards usage

NEW YORK – A GameStop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.

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Payments
Capital One exec predicts mass shift to Apple Pay this year

NEW YORK – A Capital One executive at the Mcommerce Summit: State of Mobile Commerce 2015 predicted a mass shift to Apple Pay this year and the decline of magnetic stripe payments as more consumers carry their phones on their persons at all times.

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Payments
MasterCard exec: Mobile payments adoption tied to security technology

NEW YORK – A MasterCard executive at the Mcommerce Summit: State of Mobile Commerce 2015 said leveraging smart technology to establish the secure use of services is the key to building trust that will accelerate broad adoption of mobile payments.

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Content
Mobile Minutes: Samsung bets on S6; T-Mobile adds subscribers; Future of smartwatches; LG’s profit sinks

Today in mobile marketing – Samsung counts on S6 to revive its mobile business; T-Mobile adds subscribers, threatens to pass Sprint; Google designer says you don’t need a smartwatch, and that’s OK; LG Electronics says 1Q profit sinks nearly 60 percent.

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Content
Macy’s narrows gap between marketing, technology to boost omnichannel strategy – Mobile Marketer

Mobile Marketer today – Macy’s narrows gap between marketing, technology to boost omnichannel strategy; Brands need to engage through multiplatform approach: Forrester analyst.

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Advertising
Mobile phones most personal way to reach consumers: Havas Media exec – Luxury Daily

Luxury Daily today – Mobile phones most personal way to reach consumers: Havas Media exec; Consumer-centric culture makes every individual a brand: Interbrand exec.

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