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Today’s headlines

Square pins mobile payment growth on non-swipe features

As Square looks to differentiate itself in an increasingly competitive mobile payment industry, the company’s launch of several new tools suggests that downplaying basic credit card swiping features will be key in winning over merchants.

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Multichannel retail support
Lowe’s strengthens shopping experience with professional service recommendations

Starting May 5, Lowe’s is equipping all 1,717 retail locations nationwide with mobile and Web resources that enable store associates to connect homeowners with local service professionals, marking the first time the home improvement chain will direct consumers to a Web site other than its own.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Software and technology
Papa John’s ups customer service efforts via QR codes, SMS

All 248 of Papa Johns’ locations in Britain are using QR codes and SMS to rake in real-time customer satisfaction information to help franchisees operate more efficiently.

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Yelp reveals where to buy a coffee using Bitcoin

In the latest endorsement of the growing role for Bitcoin, business listings on Yelp will now indicate if a merchant accepts the digital currency as a payment method.

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Kimberly-Clark’s push to meld music and commerce backfires without mobile – Mobile Marketer

Today in mobile marketing – Kimberly-Clark’s push to meld music and commerce backfires without mobile; Twitter needs better targeting for continued mobile ad growth.

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Porsche pins dashes of fun on global routes with GTS app – Luxury Daily

Luxury Daily today – Porsche pins dashes of fun on global routes with GTS app; Dorchester Collection seeks to repair image marred by homophobic link.

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Identifying real customers from the window shoppers on the Web site

If you cannot see the watch or loafers brand that online or mobile browsers are wearing, there are still things we can observe, track and analyze to determine the difference between a window shopper and an actual customer.

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