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Today’s headlines


Content
Are retailers doing enough to leverage Kindle Fire?

While Apple’s iPad continues to dominate the tablet category, the Kindle Fire is a growing opportunity for retailers looking to reach Android tablet users if they can just get past the fact that Amazon is the manufacturer.

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Applications
GEICO sets sights on Windows 8 with app launch

GEICO has rolled out a mobile application for Windows 8 smartphones, tablets and desktops that lets consumers manage their insurance information and pay bills.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Applications
Expedia Canada aligns app revamp as comprehensive travel tool

Expedia Canada has updated its mobile application with itineraries so that consumers can manage all parts of their trips from their handsets.

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Applications
Bob Evans Restaurants updates mobile efforts to drive orders

Bob Evans Restaurants has updated its online and mobile efforts as part of the company’s ongoing push to improve the carryout experience.

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Marketing
Facebook cozies up to mobile app developers with Parse acquisition – Mobile Marketer

Mobile Marketer today – Facebook cozies up to mobile app developers with Parse acquisition; 46pc exclusively use mobile for researching local products, services: study.

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Advertising
Land Rover shills new Range Rover capabilities via interactive mobile app – Luxury Daily

Luxury Daily today – Land Rover shills new Range Rover capabilities via interactive mobile app; Hugo Boss triggers from-the-runway sales via Shanghai fashion show campaign.

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Columns
How conversion tracking for app marketing works

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

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