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Today’s headlines

Taco Bell campaign boasts 13,000 opt-ins in just 5 weeks

Quick-serve restaurant chain Taco Bell ran a mobile campaign that was supported by traditional media to build a database of names for future marketing.

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Nonprofit NFTE drives text donations via ten-digit number

The annual Network For Teaching Entrepreneurship “Dare to Dream” gala ran a mobile giving initiative in a rather unorthodox manner.

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Mobile banking dos and don’ts: Roamware

By 2015, Berg Insight forecasts that 894 million people worldwide will use mobile banking or related services.

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Chicago mobile event highlights opportunities of mobile marketing

CHICAGO – Mobile University presented by Heartland Mobile Council addressed some of the challenges and opportunities that mobile offers.

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