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Today’s headlines


Multichannel retail support
Tesco pivots iBeacon focus towards customer service. Will others follow?

While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.

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Applications
Yogen Fruz treats customers with new mobile payment option

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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Mcommerce summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Applications
Kangaroo Express kicks annual promotion into high gear via mobile app

Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage cup, receive special offers and enter to win prizes from their phones.

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Social networks
Top 10 luxury brand social marketers of Q1

Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.

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Marketing
What FTC’s Cole Haan ruling means for marketers’ Pinterest contests – Mobile Marketer

Mobile Marketer today – What FTC’s Cole Haan ruling means for marketers’ Pinterest contests; How mobile boosts Sudafed’s community-building for sinus sufferers.

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Advertising
Net-A-Porter uses multiple moving ads to attract consumer attention – Luxury Daily

Luxury Daily today – Net-A-Porter uses multiple moving ads to attract consumer attention; Top 10 luxury brand digital campaigns of Q1.

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Columns
Mobile marketing’s evolution to mobility

According to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But marketers must keep one resolution: Stop using the phrase, “mobile marketing.”

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