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Today’s headlines

H&M parades new Conscious Collection line via interactive mobile video push

H&M is showcasing its new Conscious Collection line and encouraging fashion-savvy consumers to learn more about it through an interactive mobile video campaign.

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7-Eleven partners with new app to build relationships with lottery players

7-Eleven is driving traffic into its stores via a new mobile application that delivers lottery results, as well as coupons and offers.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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56pc of retail execs plan to pour more resources into mobile this year: report

Retailers expect to increase their mobile initiatives significantly in 2013 with applications playing a key role, according to a new report from Artisan.

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Multichannel retail support
Fuddruckers beefs up customer service with mobile on-the-spot feedback

Fast casual restaurant chain Fuddruckers is leveraging mobile at multiple locations to support customer service by making it easy for consumers to provide feedback on the spot.

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Top metrics for measuring mobile Web usability – Mobile Marketer

Mobile Marketer today – Top metrics for measuring mobile Web usability; Playboy attracts new generation of readers with revamped, design-driven iPhone app.

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Ferrari engages auto racing enthusiasts with gaming app – Luxury Daily

Luxury Daily today – Ferrari engages auto racing enthusiasts with gaming app; Hermès pressured to uphold traditional practices in LVMH feud.

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Why brands must refine the mobile email experience

Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time.

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