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Today’s headlines

Papa John’s pushes mobile ordering via new pizza campaign

Pizza chain Papa John’s is continuing its mobile ordering push with an ad campaign that not only promotes the company’s new Buffalo Chicken Pizza, but also encourages consumers to order it via their handset.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Cumberland Farms simplifies gas purchases via PayPal payments app

Convenience store chain Cumberland Farms has introduced a mobile payments application to make it easier to fill up on gas and, for a limited time, is offering users five cents off per gallon.

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HotelTonight bets on iPad to drive mobile bookings

Mobile-only hotel booking company HotelTonight is segmenting tablet users in a move to capture last-minute sales by optimizing its application for iPad devices.

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Mount Holyoke College pilots mobile payments app for on-campus purchases

Mount Holyoke College is piloting a new mobile payments app that enables students to pay for purchases around campus.

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Harrods continues fashion authority dominance via mobile magazine – Luxury Daily

Luxury Daily today – Harrods continues fashion authority dominance via mobile magazine; Saks steps up in-store experience, customer interaction via technology boost.

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This is the year of mobile advertising

Although traditional mediums might be struggling to keep advertisers’ budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.

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