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Today’s headlines

Multichannel retail support Lord & Taylor builds on mobile innovations with geolocation mystery coupon
Lord & Taylor builds on recent mobile innovations while dialing up the intrigue for mobile users with a new mystery coupon that does not reveal the discount amount until a shopper is inside the store.  Entire article
Applications Victoria’s Secret capitalizes on in-app messages to drive repeat usage
Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content. Entire article
Mcommerce Summit Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers. Entire article
Research Mobile in-store shoppers bring higher traffic, conversion and spending: Deloitte
Mobile-influenced sales in the store have reached $593 billion, with consumers who use a smartphone or other digital device during their shopping journey converting at a rate 40 percent higher than those who do not use a device, according to a new report from Deloitte Digital.  Entire article
Content Neiman Marcus exec says data recreates the in-store relationship online
LOST PINES, TX – It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit. Entire article
Marketing How Mondelēz thinks big, acts small on mobile – Mobile Marketer
Today in mobile marketing – How Mondelēz thinks big, acts small on mobile; New York Times doubles down on digital video, sponsored content. Entire article
Advertising Dolce & Gabbana expands television commercial with The Cut mobile ad – Luxury Daily
Luxury Daily today – Dolce & Gabbana expands television commercial with The Cut mobile ad; 50pc of fashion and luxury brands don’t feel they have access to best talent: BCG. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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