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Today’s headlines

Applications Staples, Office Depot drive in-store traffic with omnichannel prowess on mobile
Staples and Office Depot are doubling down on efforts to put mobile at the center of their omnichannel success with recent application updates that bring new-found flexibility to loyalty-point redemptions and order fulfillment. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments Best Buy’s Apple Pay adoption hands setback to MCX
Best Buy’s decision to begin accepting Apple Pay hands a setback to MCX, a mobile payment system that is the brainchild of the some of the largest United States retailers and that hoped to beat Apple Pay at its own game with brand muscle. Entire article
Multichannel retail support UNICEF embraces Square’s $Cashtags to raise funds for Nepal
The United Nations Children’s Fund quickly initiated a mobile program to raise funds to help the survivors of the recent devastating earthquake in Nepal, and while text-to-give is still playing an important role for the nonprofit, its strategy is evolving with a bigger focus on social commerce, including $Cashtags from Square. Entire article
Social Networks Guess wears nonprofit campaign with pride to drive online sales
Apparel brand and retailer Guess is partnering with Peace Over Violence for Denim Day today, raising awareness and funds to combat sexual violence while driving online sales and its brand image. Entire article
Content Mobile Minutes: Facebook’s video calling; Uber delivers food; Tencent’s smartphone software; Huawei’s budget phone
Today in mobile marketing – Facebook adds video calling to Messenger mobile app; Uber says it can deliver food in NYC in 10 minutes; Tencent challenges Google, Alibaba with own smartphone software; Huawei releases new Honor budget smartphone, to be sold online. Entire article
Content Macy’s Martine Reardon inducted into Mobile Hall of Fame – Mobile Marketer
Mobile Marketer today – Macy’s Martine Reardon inducted into Mobile Hall of Fame; Doritos live streams chance-based game on Periscope. Entire article
Advertising Audi reimagines brand possibilities with on-demand car app – Luxury Daily
Luxury Daily today – Audi reimagines brand possibilities with on-demand car app; What impact will Condé Nast’s extension into ecommerce have on the retail industry? Entire article
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