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Today’s headlines

Strategy Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?
Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Research Mobile sales volume projected to reach 2.05B by 2020: report
Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum. Entire article
Applications OpenTable’s redesigned iPhone app strikes balance between dining and discovery
Restaurant reservation service OpenTable is ramping up mobile bookings by redesigning its iPhone application, enabling users to enjoy faster visual browsing of eateries based on elements such as proximity, availability and personal favorites. Entire article
Social networks Lane Crawford gets consumers moving with multichannel fitness campaign
Chinese department store chain Lane Crawford is helping consumers get closer to their fitness and wellness goals with the launch of an athleisure shopping destination. Entire article
Content Mobile Minutes: Snapchat’s video views; Apple’s auto-correct patent; Uber’s new rule; Messaging platform hub
Today in mobile marketing – Snapchat user ‘Stories’ fuel 10 billion daily video views; Apple might put an end to your auto-correct fails; Uber testing new 2-minute wait rule before charging passengers; A single app that’ll wrangle your millions of messengers. Entire article
Content Sephora solidifies presence as trusted beauty source with Wishbone adoption – Mobile Marketer
Mobile Marketer today – Sephora solidifies presence as trusted beauty source with Wishbone adoption; CNN values data in politics news app for digestible consumption. Entire article
Advertising Jaguar Land Rover saves time with item-tracking integration – Luxury Daily
Luxury Daily today – Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies. Entire article
Columns When it comes to mobile shopping, customer location is everything
Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy. Entire article
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