Today's headlines

Multichannel retail support Shoes.com: 85pc of purchases come from mobile Web, not apps
By Rimma Kats
	SAN FRANCISCO - A Brown Shoes Co. exec at the Mobile Shopping Summit said that 85 percent of mobile purchases come from the shoes.com mobile site and not its applications, proving that retailers should focus on having a Web presence before jumping on the app bandwagon. Entire article

Applications Incorporate YouTube, Facebook, Twitter into mobile properties: exec
By Rimma Kats
	SAN FRANCISCO – An executive from The Sportsman’s Guide who spoke at the Mobile Shopping Summit stressed the importance of incorporating YouTube, Facebook, Twitter and other social functionality into a mobile app. Entire article

Events Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television
By Staff reports
	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article

Database/CRM Webinar on May 24: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories
By Staff reports
	Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals. Entire article

Payments Visa releases guidelines to make mobile payments more secure
By Chantal Tode
	Visa Inc. wants merchants, software developers and device manufacturers who are using mobile devices for processing credit card payments to encrypt account data and tokenize card numbers for security reasons. Entire article

Database/CRM Mobile needs to play a role throughout the shopper journey: Ogilvy
By Chantal Tode
	A new study from OgilvyOne and OgilvyAction suggests marketers need to step up their efforts in mobile CRM in order to maximize long-term customer value. Entire article

Advertising Mandarin Oriental, Ritz-Carlton awarded top spots in Condé Nast Traveler’s Gold List – Luxury Daily
By Staff reports
	Luxury Daily today - Mandarin Oriental, Ritz-Carlton awarded top spots in Condé Nast Traveler’s Gold List; Mercedes-Benz outlines 2011 U.S. marketing strategy. Entire article

Columns Why apps will reign in the era of content
By a MCD columnist
	While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now. Entire article

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