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Today’s headlines


Multichannel retail support
Shoes.com: 85pc of purchases come from mobile Web, not apps

SAN FRANCISCO – A Brown Shoes Co. exec at the Mobile Shopping Summit said that 85 percent of mobile purchases come from the shoes.com mobile site and not its applications, proving that retailers should focus on having a Web presence before jumping on the app bandwagon.

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Applications
Incorporate YouTube, Facebook, Twitter into mobile properties: exec

SAN FRANCISCO – An executive from The Sportsman’s Guide who spoke at the Mobile Shopping Summit stressed the importance of incorporating YouTube, Facebook, Twitter and other social functionality into a mobile app.

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Events
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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Database/CRM
Webinar on May 24: Benchmarking 125 Mcommerce Sites and Apps across 13 Retail Categories

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.

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Payments
Visa releases guidelines to make mobile payments more secure

Visa Inc. wants merchants, software developers and device manufacturers who are using mobile devices for processing credit card payments to encrypt account data and tokenize card numbers for security reasons.

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Database/CRM
Mobile needs to play a role throughout the shopper journey: Ogilvy

A new study from OgilvyOne and OgilvyAction suggests marketers need to step up their efforts in mobile CRM in order to maximize long-term customer value.

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Advertising
Mandarin Oriental, Ritz-Carlton awarded top spots in Condé Nast Traveler’s Gold List – Luxury Daily

Luxury Daily today – Mandarin Oriental, Ritz-Carlton awarded top spots in Condé Nast Traveler’s Gold List; Mercedes-Benz outlines 2011 U.S. marketing strategy.

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Columns
Why apps will reign in the era of content

While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel – the browser. Not so now.

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