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Today’s headlines

Applications Branded vs. centralized ordering apps: Will Chipotle tip the scales?
Chipotle has rolled out mobile-enabled delivery services for users of the Postmates application, following on the heels of Starbucks’ similar move, even as the latter also tests a branded solution, raising the question of whether consumers will prefer third-party or restaurants’ own mobile delivery offerings. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Multichannel retail support Starbucks’ mobile order and pay sees hot start, aided by integration
Starbucks’ rising mobile payments transaction volume is tied to its nascent order and pay system and stems from the company’s tying together of loyalty, a mobile application and its in-store point-of-sale system to create a commerce ecosystem. Entire article
Multichannel retail support Baskin Robbins follows Dunkin’ Donuts into mobile loyalty
Baskin Robbins’ plan to launch a mobile loyalty program, including successful features from Dunkin’ Donuts’ mobile application, will build engagement by giving consumers a faster way to learn about time-sensitive events and offers, while making customers more likely to redeem promotions. Entire article
Payments CinemaxX offers German film buffs the convenience of mobile payments
CinemaxX is allowing movie-goers at theaters in Germany to use a mobile application to purchase tickets and refreshments with their smartphones, meeting consumers’ accelerated demands for fast, convenient service amid the mobile mind shift. Entire article
Content Mobile Minutes: Twitter’s Highlights feature; Nasdaq and social; Apple Watch app store; Samsung teases smartwatch
Today in mobile marketing – Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on Apple Watch launch day. Entire article
Content Unilever’s Degree races into Apple Watch with fitness campaign – Mobile Marketer
Mobile Marketer today – Unilever’s Degree races into Apple Watch with fitness campaign; Platform Pulse: The week’s mobile news from Google, Facebook, Apple. Entire article
Advertising Mobile optimization is essential for brands using social media platforms: L2 – Luxury Daily
Luxury Daily today – Mobile optimization is essential for brands using social media platforms: L2; Pucci mixes fashion and philanthropy to give back to Florence. Entire article
Columns Traffic methods for mobile commerce
Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales. Entire article
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