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Today’s headlines


Applications
Walmart taps augmented reality to reward customers

Walmart customers can turn their in-store shopping experience into a scavenger hunt via a new augmented reality application featuring characters from Disney’s upcoming “The Avengers” film.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Advertising
Victoria’s Secret targets fashion-savvy customers with new mobile campaign

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

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Revenue
Choice Hotels exec: Mobile makes up 7pc of revenue

SAN DIEGO – A Choice Hotels executive at the Mobile Shopping Spring Summit said that the company is seeing approximately seven percent of revenue coming in from mobile.

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Content
Priceline.com: 82pc of iOS users book within 24 hours of stay

A new study from Priceline.com finds that not only are consumers booking upcoming travels on their handsets, they are also using mobile to primarily find last-minute hotels.

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Advertising
De Beers, Clarisonic engage brides-to-be via watermarked ads – Luxury Daily

Luxury Daily today – De Beers, Clarisonic engage brides-to-be via watermarked ads; Oscar de la Renta reinvents social commerce via brand-controlled product sharing.

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Columns
Agencies need to get over their fear of mobile marketing

It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.

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