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Research
Mobile payments should be packaged with other services, incentives to drive adoption: Accenture

Adding financial management tools and financial incentives to mobile wallets could help drive mobile payment adoption, according to a new survey from Accenture.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Content
Fandango, Visa pounce on impulse ticket buys with location-based promotion

Visa is letting consumers receive location-based information and deals as an incentive for linking their accounts to Fandango’s iPhone application.

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Applications
Premier Inn increases daily sales conversions from 3pc to 5.9pc with new app

Premier Inn has watched its average daily sales conversions increase from 3 percent to 5.9 percent since recently relaunching its iPhone application.

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Applications
H.Bloom makes gift-giving personal with new mobile app

Floral service H.Bloom has launched a new mobile gifting application that lets consumers send gifts to friends, family and corporate audiences via their smartphones.

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Marketing
Mobile’s role in lead generation grows as conversions blow past 25pc – Mobile Marketer

Mobile Marketer today – Mobile’s role in lead generation grows as conversions blow past 25pc; Red Bull showcases new products via mobile advertising.

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Advertising
53pc of affluent consumers own two or more mobile devices: study – Luxury Daily

Luxury Daily today – 53pc of affluent consumers own two or more mobile devices: study; Swarovski benchmarks 2020 strategy with 24/7 global accessibility.

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Columns
5 factors to consider when building an app

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

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