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Software and technology
Top 5 mobile commerce-enabled QR code campaigns of Q1

It is no wonder that QR codes are changing the way consumers shop via their mobile devices and companies such as L’Oreal and Coach are continually looking at ways to incorporate the technology to help drive sales.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Payments
Dell exec: Mobile payments will be driven by consumers

SAN DIEGO – A Dell executive at the Mobile Shopping Spring Summit said that consumers do not care what form mobile payments take as long as it is simple.

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Marketing
Wyndham Worldwide exec: Build mobile around a use case

SAN DIEGO – A Wyndham Worldwide executive at the Mobile Shopping Spring Summit said that instead of crafting mobile marketing around novelty, brands should think about creating an initiative that is based on how consumers are using their devices.

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Applications
T.G.I. Friday’s strengthens mobile strategy with payments app

T.G.I. Friday’s orders another round of mobile with a new application enabling customers to place an order and pay their bills via their smartphones.

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Advertising
Bentley offers virtual test drive in app update – Luxury Daily

Luxury Daily today – Bentley offers virtual test drive in app update; Burberry fetes largest Asia-Pacific store via 4D spectacle.

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Columns
Privacy versus data and building consumer trust

We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven’t solved our digital angst on the PC?

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Columns
Understanding mobile downloads: Tracking conversions and solving the download lag

Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.

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