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Today’s headlines

Advertising
Jimmy Choo taps mobile to make print ad more interactive

Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.

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Crocs relies on mobile coupons to drive sales

Crocs is offering coupons within Yowza’s iPhone application to encourage sales via discounted offers.

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Payments
Community State Bank enables contactless mobile payments for local merchants

Community State Bank customers can now use their mobile phones to tap and pay for purchases at the point of sale.

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Payments
TazTag announces joint development of new NFC payment functionality

TazTag has partnered with Inside Contactless and Sagem Orga to develop a new method of delivering contactless payment transactions via NFC.

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Columns
How do Amazon and Barnes & Noble’s ebook apps stack up?

With all the talk about reading on the iPad, Kindle and the other tablets and readers coming to market, it is nice to know smartphones offer ebook readers for free.

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