Jimmy Choo taps mobile to make print ad more interactive
By Rimma Kats
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Crocs relies on mobile coupons to drive sales
Crocs is offering coupons within Yowza’s iPhone application to encourage sales via discounted offers.
Community State Bank enables contactless mobile payments for local merchants
By Dan Butcher
Community State Bank customers can now use their mobile phones to tap and pay for purchases at the point of sale.
TazTag announces joint development of new NFC payment functionality
By Courtney Muir
TazTag has partnered with Inside Contactless and Sagem Orga to develop a new method of delivering contactless payment transactions via NFC.
How do Amazon and Barnes & Noble’s ebook apps stack up?
By a MCD columnist
With all the talk about reading on the iPad, Kindle and the other tablets and readers coming to market, it is nice to know smartphones offer ebook readers for free.
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