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Today’s headlines

Software and technology How will recent mobile ticketing innovations affect transportation industries?
The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Applications Starbucks’ mobile ordering program drives 20pc of transactions during peak hours
Mobile Order and Pay now accounts for 10 percent of transactions in Starbucks’ busiest stores, a number that rises to 20 percent during peak hours, while transaction volume has grown 150 percent over the past year in the launch city of Portland, OR. Entire article
Strategy Mobile commerce week in review: Must-haves vs. half-grown opportunities
While mobile continues to challenge retailers over where to invest their resources, the news last week suggests swift movement is needed on digital wallets and curbside pickup while chatbots and virtual reality are still in development. Watch this video for the full analysis. Entire article
Applications Toronto drivers reserve parking spots via Parking Panda app
Parking assistance application Panda Parking is rolling out to Canada, giving Toronto vehicle owners easier control over parking with reservations, payments, price comparison and location search options, alluding to a prominent future for mobile and parking assistance. Entire article
Content Mobile Minutes: Mobile gaming revenue; Never-ending batteries; Nielsen vs. comScore; NYPD’s smartphone program
Today in mobile marketing – Mobile-game revenue to surpass console and PC, study says; Scientists develop never-ending battery technology for PCs, smartphones and electric cars; Nielsen faces comScore as digital ratings wars heat up; NYPD response times faster thanks to smartphone program. Entire article
Content Cracker Jack brings iconic prizes to mobile via gamified twist – Mobile Marketer
Mobile Marketer today – Cracker Jack brings iconic prizes to mobile via gamified twist; Kardashians’ Easter egg Snapchat geofilters build on season 12 excitement. Entire article
Advertising Van Cleef & Arpels explores origins of gems, jewelry design in Singapore – Luxury Daily
Luxury Daily today – Van Cleef & Arpels explores origins of gems, jewelry design in Singapore; Museum exhibitions must enhance rather than showcase fashion. Entire article
Columns 3 ways to reinvent the phone number
Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow. Entire article
Columns Quantifying effective mobile user experiences
A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media. Entire article
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