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Today’s headlines

Groupon pits itself against location-based services with app update

As companies such as foursquare, Facebook and Yelp increasingly roll out more comprehensive location-based offerings, Groupon is striking back by adding a universal search feature to its iPhone and Android applications.

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Walmart tweaks augmented reality app strategy with more social engagement

Walmart is once again leveraging mobile and augmented reality to supercharge its promotional efforts tied to the latest superhero blockbuster movie with its new Man of Steel Experience mobile application.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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IgnitionOne exec: Retailers are quickly moving budget into mobile search

An IgnitionOne executive speaking during a Mobile Commerce Daily webinar yesterday said that retailers are quickly moving budget into mobile search as they begin to understand that customer behavior is different in mobile than on PCs.

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Web site development
Hard Rock furthers digital innovation commitment with new mobile experience

Hard Rock is aiming to connect with consumers and build loyalty via a new interactive mobile commerce site.

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Travelocity offers best tablet booking experience: study

Travelocity leads the pack in consumer satisfaction with both its tablet application and site, according to a new study from Mobiquity.

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Are QR codes losing their magnetism? – Mobile Marketer

Mobile Marketer today – Are QR codes losing their magnetism?; Coca-Cola sharpens mobile focus to connect with teens.

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Are luxury mobile ads effective without a call to action? – Luxury Daily

Luxury Daily today – Are luxury mobile ads effective without a call to action?; Gucci eyes young music enthusiasts via Myspace watch campaign.

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How the FTC’s revised dot-com disclosures affect online, social and mobile advertising

The FTC could use a failure to comply with the revised .com Disclosures as a basis to bring an enforcement action under the FTC Act. Therefore, brands and agencies should reevaluate their ad and disclosure practices.

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