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Advertising
Best Buy pushes big-ticket items via targeted location-based mobile initiative

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Applications
HauteLook exec: Building native apps is hard

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

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Payments
MBTA simplifies daily commute via mobile ticketing

The Massachusetts Bay Transportation Authority is rolling out a new mobile ticketing service, giving commuters a way to purchase and display rail tickets on their smartphones.

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Multichannel retail support
ShopNBC exec: IPad dominates mobile commerce game

SAN DIEGO – A ShopNBC executive at at the Mobile Shopping Spring Summit said that revenue generated from mobile has grown 3.5 times over the past 13 months and is being largely driven from iPad devices.

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Advertising
72pc affluent consumers have no spending limit in apps: study – Luxury Daily

Luxury Daily today – 72pc affluent consumers have no spending limit in apps: study; Gucci uses actress endorsement for China-area accessories campaign.

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Columns
Understanding mobile tracking with UDIDs and cookies

Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.

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