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Today’s headlines

Applications Staples’ acquisition of Makr app highlights mobile’s transaction strengths
Staples has acquired the Makr mobile application for the iOS platform, which allows users to design and pay for customized materials such as business cards, invitations and stickers within the app, further augmenting the brand’s pick-up-in-store options and tapping the instant gratification that mobile purchases enable. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments PayPal pilots NFC as transaction volume increases 40pc
With PayPal’s mobile payments transactions volume increasing 40 percent year-over-year, the business is testing NFC payments prior to its imminent split from eBay, executives revealed this week during the ecommerce leader’s first quarter earnings call. Entire article
Applications Zappos brandishes simplicity via in-app customized widgets for Android
Zappos is making the shopping process even more streamlined for its Android customers by updating its mobile application to include a more user-friendly interface and a series of personalized widgets, proving that offering in-app recommendations based on previous purchasing behavior is a valuable strategy for mobile and online retailers. Entire article
Banking Citi, AT&T offer mobile phone with card to lure shoppers
Citi and AT&T are offering holders of a new card the opportunity to buy a mobile phone and be reimbursed for the cost, targeting fans of both smartphones and online shopping. Entire article
Content How brands are getting Apple Watch apps right – and wrong – Mobile Marketer
Mobile Marketer today – How brands are getting Apple Watch apps right – and wrong; Google looks to wireless play amid 11pc jump in Q1 ad sales. Entire article
Content Mobile Minutes: Facebook’s Hello app; Twitter’s Swirl venture; Galaxy vs. iPhone; O’Hare airport app
Today in mobile marketing – Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy’s battle against iPhone on the rise; Mobile app could speed O’Hare passport lines. Entire article
Advertising Viktor & Rolf promotes fragrance with fashion sketch app collaboration – Luxury Daily
Luxury Daily today – Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin’s Alber Elbaz. Entire article
Columns Stop failing at mobile-campaign attribution
How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer. Entire article
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