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Today’s headlines

PayPal, Starbucks pilot beacon-enabled payments using Samsung wearables

PayPal is piloting a new payment method in its on-campus Starbucks that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.

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Multichannel retail support
Lux Beauty Boutique drives 25pc sales increase with beacon-enabled app

Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Food and beverage
Capriotti’s bites into loyalty with branded mobile app

Las Vegas-based sandwich shop chain Capriotti’s loyalty program has been improved by integrating a mobile program that more efficiently manages the retailer’s existing customer outreach efforts to its 107 locations on the West Coast.

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Hardware and home improvement
Acme Tools drills into better shopping experiences with new mobile site

Acme Tools continues to drill into a better customer shopping experience with a new mobile site.

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Online travel giants lead next-generation app install marketing – Mobile Marketer

Today in mobile marketing – Online travel giants lead next-generation app install marketing; Home Depot, Coca-Cola leverage mobile photo-sharing to boost FIFA promotion.

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Four Seasons Resort Maui inspires fall bookings via photo contest – Luxury Daily

Luxury Daily today – Four Seasons Resort Maui inspires fall bookings via photo contest; 90pc of product-related online activity in China used to educate: BCG.

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Has Google Grid View killed the subject line?

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

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