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Today’s headlines


Web site development
Nike bets on Instagram to drive shoe sales through interactive site

Nike is leveraging Instagram with a new microsite that not only lets consumers customize their own pair of sneakers, but also shop from their smartphones, tablets and desktops.

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Applications
American Express streamlines expense tracking via mobile app

American Express is making it easier for business clients to manage their expenses via a new mobile application that cuts out the need to save paper receipts.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Social networks
Bruegger’s Bagels bakes up mobile coupon offer to drive “Likes” on Facebook

Bruegger’s Bagels is thanking loyal customers and driving its social media strategy with an offer for three free bagels that can be redeemed by showing a coupon on their smartphones at checkout.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Columns
Chanel vs. Bergdorf Goodman: Twitter personas and the perception of luxury

Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.

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Marketing
Has the fire gone out under Apple’s mobile sales? – Mobile Marketer

Mobile Marketer today – Has the fire gone out under Apple’s mobile sales?; Twitter hones in on better targeting with music app launch.

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Advertising
LuxDeco triggers mcommerce via iPad magazine app – Luxury Daily

Luxury Daily today – LuxDeco triggers mcommerce via iPad magazine app; David Yurman seeks emotional buy through social video for new Starburst collection.

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Columns
7 tips to build a mobile-friendly social media presence

In 2012, consumers spent 76 percent more time on social apps than the previous year, and 50 percent of Facebook users accessed the network from mobile. This makes social the fastest-growing mobile app category.

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