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Content
Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in

SAN DIEGO – A Marriott International executive at the Mobile Shopping Spring Summit said that the company is seeing a high number of smartphone bookings being made for same-day reservations.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Multichannel retail support
DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success

SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.

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Advertising
Tory Burch gears up for spring via targeted, timely mobile ads

Designer Tory Burch is encouraging fashion-savvy consumers to shop the latest spring trends via a targeted mobile ad campaign.

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Research
Merchants up investment in mobile as traffic, revenue grow

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.

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Advertising
Porsche revs up mobile presence with print-QR code combo – Luxury Daily

Luxury Daily today – Porsche revs up mobile presence with print-QR code combo; Bottega Veneta flaunts customization via interactive ads.

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Columns
How social CRM is a shift from traditional marketing

Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.

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