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Today’s headlines

Applications American Eagle Outfitters unveils Apple Watch features to drive in-store sales
American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Strategy Chili’s peppers up sales with mobile loyalty, wait-list feature
Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready. Entire article
Social networks Twitter’s buy button entices event marketers via geo-location, instant purchases
Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys. Entire article
Research Facebook triggers deals, redemptions for local merchants: study
A study showing that Facebook triggers deals and redemptions for local merchants suggests that the social networking site’s value lies not simply in driving likes and adding fans but also in using personalized content to convert digital hunters into loyal, repeat in-store buyers. Entire article
Content Mobile Minutes: Google’s wireless service; BlackBerry’s security offering; Yahoo’s mobile ads; WhatsApp and calls
Today in mobile marketing – Google set to unveil wireless service; BlackBerry introduces security offering for IoT devices; Yahoo shows growth in mobile advertising, but results miss estimates; Facebook’s WhatsApp will be how the world makes phone calls. Entire article
Content Coca-Cola connects with moms on mobile via fitness-tracking push – Mobile Marketer
Mobile Marketer today – Coca-Cola connects with moms on mobile via fitness-tracking push; Mobile ad revenue surge is Facebook’s data-sharing reward. Entire article
Advertising Net-A-Porter gives readers options with searchable mobile ad – Luxury Daily
Luxury Daily today – Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant. Entire article
Columns How mobile is transforming the grocery/CPG business
Mobile and Internet make up roughly 45 percent of an average person’s media consumption, yet advertisers are only spending about 26 percent of their budget on those two mediums, including a mere 4 percent on mobile. Entire article
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