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Today’s headlines

Multichannel retail support Mobile underpins Hooters’ first comprehensive loyalty program
Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers. Entire article
Applications Walgreens’ redesigned app boasts store-specific inventory
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience. Entire article
Mcommerce Summit Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers. Entire article
Database/CRM Orbitz mobile users reap biggest rewards from new credit card
Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card. Entire article
Banking Barclays monetizes off customization and personalization for iPad banking success
Reportedly one of the most interactive apps on the market, the new features ooze customization to give institutional clients content when and how they want it. Entire article
Marketing How Unilever balances inspiration with practicality on mobile – Mobile Marketer
Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers. Entire article
Advertising Hermès encourages app sharing with two-screen content – Luxury Daily
Luxury Daily today – Hermès encourages app sharing with two-screen content; Four Seasons pioneers sky with branded jet. Entire article
Columns 4 factors to consider in mobile advertising
Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior. Entire article
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