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Email
Papa John’s triggers consumer interest with incentivized mobile rewards-based email campaign

Papa John’s is turning to its email database to promote the company’s Papa Rewards program that lets consumers earn rewards every time they place an order, as well as track their progress via the free pizza meter.

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Applications
Modcloth taps into growing mobile user base with iPhone app

Online retailer Modcloth is expanding its mobile offerings with a new iPhone shopping application.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Payments
Passbook is standard for mobile wallets: Sumotext exec

CHICAGO – A Sumotext executive at the Results 2013: Mobile Marketing Day last week said that Apple’s Passbook is helping marketers establish industry guidelines when it comes to mobile coupons and offers.

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Multichannel retail support
Re/Max leverages QR codes to mobilize business cards

Re/Max real estate agents are putting QR codes on their business cards to link homebuyers to relevant information and, ultimately, help close sales.

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Marketing
Is bigger better? Mobile marketers right-size their efforts – Mobile Marketer

Mobile Marketer today – Is bigger better? Mobile marketers right-size their efforts; Yahoo hopes for mobile magic from new iOS apps.

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Advertising
Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology – Luxury Daily

Luxury Daily today – Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology; Hermès US CEO: Brand will remain family-owned for next 20 years.

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Columns
Boston bombing and Big Data: What can marketers learn from the tragedy?

In our mobile and digital age, where consumers are glued to their phones for more than two-and-a-half hours a day, Big Brother is not the only agent collecting and acting on this data in real time.

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