Ford Dealer Ad Group drives customer acquisition via mobile coupons
By Giselle Tsirulnik
Ford Dealer Ad Group added a mobile component to its television ads, resulting in 2,000 consumers opting-in to receive coupons for a free oil change in just 16 days.
Visa to acquire CyberSource to accelerate mobile commerce growth
By Rimma Kats
Visa Inc. is in negotiations to acquire CyberSource to accelerate mobile commerce growth by offering fraud prevention services to merchants, financial institutions and consumers.
Ad:tech attendees recognize power of mobile: MobileMix exhibitors
By Staff reports
The MobileMix Zone at ad:tech San Francisco 2010 proved that traditional marketers are finally realizing the power of mobile.
Golden Village Cinemas launches mobile ticketing for Earth Day
By Courtney Muir
Golden Village Cinemas is going green for Earth Day with the launch of a mobile paperless ticketing system.
Shop to Lose app hands out health grades to restaurants, CPG brands
By Dan Butcher
Evincii has launched its Shop to Lose application for Apple’s iPad, iPhone and iPod touch to help consumers make healthy choices when grocery shopping and eating out.
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