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Today’s headlines

Database/CRM
Ford Dealer Ad Group drives customer acquisition via mobile coupons

Ford Dealer Ad Group added a mobile component to its television ads, resulting in 2,000 consumers opting-in to receive coupons for a free oil change in just 16 days.

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Payments
Visa to acquire CyberSource to accelerate mobile commerce growth

Visa Inc. is in negotiations to acquire CyberSource to accelerate mobile commerce growth by offering fraud prevention services to merchants, financial institutions and consumers.

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Associations
Ad:tech attendees recognize power of mobile: MobileMix exhibitors

The MobileMix Zone at ad:tech San Francisco 2010 proved that traditional marketers are finally realizing the power of mobile.

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Payments
Golden Village Cinemas launches mobile ticketing for Earth Day

Golden Village Cinemas is going green for Earth Day with the launch of a mobile paperless ticketing system.

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Applications
Shop to Lose app hands out health grades to restaurants, CPG brands

Evincii has launched its Shop to Lose application for Appleā€™s iPad, iPhone and iPod touch to help consumers make healthy choices when grocery shopping and eating out.

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