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Today’s headlines

Strategy Eileen Fisher plants discount in mobile-optimized Earth Day style quiz
Eileen Fisher is digging up sales this weekend by rolling out an Earth Day-inspired style quiz via Instagram, enabling consumers to answer several questions to receive a discount toward a future purchase and a chance to win a $1,000 shopping spree. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Research Shoppers browse and purchase from same device, increasingly a smartphone: report
While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software. Entire article
Social networks Forever 21 drives in-store sales with convenient scannable Twitter coupon
Forever 21 is attempting to drive in-store sales through social media by sharing a digital coupon with Twitter followers, who can redeem the discount at bricks-and-mortar locations by scanning their mobile screens. Entire article
Advertising Kohl’s taps trendy social media content to drive handbag sales
Kohl’s is ramping up sales for a new handbag collection by leveraging social influencers and handing out free samples in New York, encouraging women to show off their personal take on accessorizing with the bags. Entire article
Content Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard. Entire article
Content Interactive video revs up while truly native experiences lag – Mobile Marketer
Mobile Marketer today – Interactive video revs up while truly native experiences lag; With aggregate CPCs down 9pc, Google’s discovery engine competition thickens. Entire article
Advertising Models are key to connecting directly with consumers – Luxury Daily
Luxury Daily today – Models are key to connecting directly with consumers; Tales of tweed afford Chanel a platform for rediscovery each season. Entire article
Columns Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act. Entire article
Columns How fashion needs to deliver in digital commerce
Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey. Entire article
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