Apple Pay has grabbed the competitive edge away from online payments pioneer PayPal just six months after the former’s launch, pointing to improved consumer understanding of mobile device security features and Apple’s success in communicating these improvements to the market, according to a 451 Research survey.
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.
Salon chain Supercuts is attempting to extend its reach and book appointments via a new capability enabling customers to check-in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments.
Standard International, the parent company of The Standard Hotels, is ramping up to steal third-party booking applications’ thunder via a new in-house app for booking rooms the same night at its properties, suggesting that hotel marketers may need to offer last-minute bookings within their own branded apps.
Today in mobile marketing – Verizon tops analysts’ first-quarter profit estimates; Just in time for rival Apple Watch, Android Wear update; Google’s search update will remake the Web in its own image; India, your Uber ride just got a bit pricier.
In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.