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Multichannel retail support
Why Target’s plan to dominate subscription-based retail falls flat without mobile

Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.

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Advertising
Tangerine tests search-based YouTube videos to drive mobile banking adoption

Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage media in acquiring new customers.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Applications
Pizza 73 brings in fundraising dough via mobile

Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.

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Multichannel retail support
Bloomingdale’s inspires selfies with blogger beauty guide

Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.

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Content
Coca-Cola shows how to make anything – even a building – into a shareable touch point – Mobile Marketer

Today on Mobile Commerce Daily – Coca-Cola shows how to make anything – even a building – into a shareable touch point; Tribeca Film Festival loads up on iBeacons for event information

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Advertising
Barneys releases iPad-only app to create immersive digital experience – Luxury Daily

Luxury Daily today – Barneys releases iPad-only app to create immersive digital experience; Valentino blends past with present through customizable collection.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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