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Today’s headlines

Research Are retailers ready for shift to virtual reality shopping?
A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Multichannel retail support Tesco unpacks automated interconnected shopping via new mobile integration
Supermarket chain Tesco has teamed up with mobile application IFTTT to automatically update shoppers’ virtual carts by prompting them to sign up for various triggers – such as product price changes – to add the appropriate item when the specified parameters are met. Entire article
Gaming Bon-Ton rings up mobile gift guide, instant win game for Mother’s Day
The Bon-Ton Stores is rolling out a mobile-optimized instant win game and offering easy access to a Mother’s Day gift guide for on-the-go shoppers in an attempt to stay top of mind for the upcoming holiday. Entire article
Applications Airbnb vies for more of users’ time through content-driven features
Airbnb wants to become a comprehensive travel content destination by adding city guidebooks to the application while also unveiling a new matching system and an international campaign as it looks to lengthen users’ time on the platform.  Entire article
Content Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit. Entire article
Content Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report – Mobile Marketer
Mobile Marketer today – Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report; Sears finds practical side of IoT with connected home appliances. Entire article
Advertising Instagram may be key to fashion’s see now, buy now democratization – Luxury Daily
Luxury Daily today – Instagram may be key to fashion’s see now, buy now democratization; Duty-free is the sixth continent for luxury retail, says McKinsey partner. Entire article
Columns Targeting customers in abstract terms versus concrete
Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking. Entire article
Columns How mobile can swing the vote in the primaries and on Election Day
If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising. Entire article
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