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Today’s headlines

Multichannel retail support
Gap prioritizes responsive Web as part of $300M digital investment

Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

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Chase shakes up mobile banking with personalized app features

Chase debuted its new mobile application last week, improved with more streamlined navigation, and an aesthetic makeover that simplifies and customizes the mobile banking experience.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Text-to-Pledge turns SMS messaging into philanthropy

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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Krug ID app creates mobile reference network for Champagne lovers

French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.

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Image-heavy responsive sites drag down mobile performance: report – Mobile Marketer

Today on Mobile Marketer – Image-heavy responsive sites drag down mobile performance: report; Why beer brands pour on mobile video for narrative storytelling.

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Maserati diversifies content on mobile app to up engagement – Luxury Daily

Luxury Daily today – Maserati diversifies content on mobile app to up engagement; Holiday spending expectations exceeded by 24pc: report.

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3 rules by which to measure mobile creative

While the talk of mobile advertising is loud and the technology is available, adoption by marketers is still in its early stages. Their hesitation is understandable. No digital marketing solution can achieve real scale until the measurement problem has been solved.

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