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Today’s headlines

Legal/privacy
Apple patents suggest it is moving into mobile commerce full-throttle

Recent patent filings by Apple Inc. are hinting at a possible Apple-lead mobile commerce ecosystem with NFC, mobile payments and coupons at the forefront.

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Research
Mobile coupon redemption rates to rise this year

Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according Borrell Associates.

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Marketing
Database giant Acxiom repositions company with mobile in mix

SAN FRANCISCO – Acxiom Corp. unveiled its new positioning yesterday at ad:tech San Francisco to focus on audience management and consumer experience personalization, with mobile being a key part of the equation.

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Columns
Is the mobile commerce future here yet?

Marketers should focus not on standard ads, but on uses and apps that transform the mobile commerce experience and make it easier and more convenient for all users.

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