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Today’s headlines

Applications Taco Bell’s in-app loyalty program adds filling to mobile strategy
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors
Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city’s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well. Entire article
Payments MasterCard’s order-ahead app makes US restaurant debut
MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones. Entire article
Research Merchants’ limited understanding of mobile transactions presents risk fraud: report
Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, and The Fraud Practice. Entire article
Content Mobile Minutes: Google’s mobile search; Yahoo, Microsoft search partnership; Google’s phone location; Twitter makeover
Today in mobile marketing – Google embraces ‘mobile-friendly’ sites in search shake-up; With eye on mobile, Yahoo revises its search partnership with Microsoft; You can now ‘Google’ your lost Android phone; Twitter gives its home page a makeover to grab new users. Entire article
Content RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness – Mobile Marketer
Mobile Marketer today – RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness; Mary Kay, Kohl’s, Ram offers exclusive second-screen content for ACM Awards. Entire article
Advertising BMW connects families through in-car app integration – Luxury Daily
Luxury Daily today – BMW connects families through in-car app integration; Cloud beats in-house platform for ecommerce agility, growth: L2. Entire article
Columns Do not fetishize technology without consideration to consumer behavior
What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide. Entire article
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