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Today’s headlines

Applications Best Buy taps mobile to activate national Buy Back campaign
Retail giant Best Buy is placing an iPhone application at the center of its national Buy Back campaign that is intended to convince consumers to upgrade to latest and greatest consumer electronics products. Entire article
Research Retailers unprepared for inevitable consumer demand for mcommerce: study
Although the vast majority of retailers – 87 percent – understand the impact that mobile commerce will have on shopping behavior, a mere 16 percent have a strategy in place, according to a study by Kony Solutions. Entire article
Events Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article
Research Top 10 mobile commerce headlines of Q1
News about mobile payments, mcommerce strategies such as apps and mobile Web site conversion tips took over the headlines of Mobile Commerce Daily in the first quarter of 2011. Entire article
Research Half of US consumers shop with mobile devices: study
Fifty percent of consumers in the United States use a mobile device to navigate their hectic shopping experience, according to a study by Leo Burnett’s marketing services arm Arc Worldwide. Entire article
Advertising Lazare educates potentially betrothed on diamond etiquette – Luxury Daily
Luxury Daily today – Lazare educates potentially betrothed on diamond etiquette; Bulgari shoots Kirstin Dunst and lion in same frame. Entire article
Columns Creating effective merchandising strategies for mobile
Barclays Capital predicts that U.S. mobile commerce sales are expected to hit $5.3 billion in 2011, up 83 percent from a year ago. What does that mean for mobile merchandising? Entire article
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