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Payments
How the 5 biggest QSRs are leveraging mobile payments

McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.

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Application
RetailMeNot expands beyond push strategy with sports complex partnership

Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.

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MCommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Web site development
Travel Trolley crafts mobile site to reach prospective customers

Online travel agency Travel Trolley has launched a fully bookable mobile site enabling on-the-go travelers to search and compare prices as well as book and pay for flights directly from their smartphones.

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Marketing
Top 10 luxury brand multichannel marketers of Q1

Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.

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Marketing
Zatarain’s is first CPG brand to leverage beacons in-store – Mobile Marketer

Mobile Marketer today – Zatarain’s is first CPG brand to leverage beacons in-store; Comedy Central debuts first fully-programmed mobile app.

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Advertising
Lanvin strengthens relationship with Japanese consumers through new Twitter account – Luxury Daily

Luxury Daily today – Lanvin strengthens relationship with Japanese consumers through new Twitter account; Cartier reassures consumers during renovations via temporary Fifth Avenue boutique.

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Columns
Beacons: Reimagining the in-store experience

Breaking the ice between consumers and retailers is becoming increasingly important. Beacons have quickly become the new conversation starters, bringing technological innovation to the forefront of retail.

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