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Research
Business model for mobile payments still to be determined: Forrester

Several trends promise to disrupt the payments space this year, with mobile playing an important role as key players look to deliver greater value for merchants and customers, according to a new report from Forrester.

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Software and technology
KFC flaunts new product, drives sweepstake entries via QR code implementation

KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Search
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Applications
Charles Schwab increases business efficiency with new Advisor Center Android app

Charles Schwab is letting advisors access client account information via its Schwab Advisor Center application available across smartphones, tablets and Kindle products.

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Messaging
Make-A-Wish tries SMS to drive donations

The Make-A-Wish Greater Los Angeles chapter is using SMS for the first time to make it easier for consumers to donate.

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Marketing
Marketers embrace hackathons to drive mobile software offerings – Mobile Marketer

Mobile Marketer today – Marketers embrace hackathons to drive mobile software offerings; Quaker Oats relies on mobile to build brand awareness.

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Advertising
BMW flaunts sound system via New York Auto Show QR codes – Luxury Daily

Luxury Daily today – BMW flaunts sound system via New York Auto Show QR codes; Missoni taps digital content movement in site redesign.

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Columns
Consumer and context with smartphones versus tablets

The delta between consumer time spent with and advertising support of mobile is the largest of any medium.

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