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Marketing
1800Flowers taps Google Offers to bolster time-sensitive deal

1800Flowers is promoting its flowers and gift baskets via Google Offers to help consumers celebrate upcoming holidays such as Easter and Mother’s Day.

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Strategy
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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Web site development
Benjamin Moore retailers extend presence into mobile via optimized sites

More than 1,500 independent retailers selling Benjamin Moore products have launched mobile-optimized sites through a program offered by the paint manufacturer and ChannelNet.

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Messaging
Rite Aid mobilizes annual charity program to drive additional donations

Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals and, for the first time, is giving customers a way to make a donation via their handsets.

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Web site development
HotelClub seals last-minute bookings via mobile site

Travel Web site HotelClub has launched a mobile site that encourages users to book from their handsets by offering mobile-only deals.

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Advertising
Barneys, Trump up engagement through interactive mobile ads – Luxury Daily

Luxury Daily today – Barneys, Trump up engagement through interactive mobile ads; American Express lends database for flash-sale partnership.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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