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Today’s headlines

Research Merchants’ digital wallets leading the migration to mobile payments: report
Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners. Entire article
Software and technology ShopAdvisor buys Retailigence, merging mobile product discovery with in-store availability
In a reflection of how shoppers are using their smartphones to find in-stock merchandise, mobile shopping application ShopAdvisor has acquired Retailigence, which provides real-time product availability across 200,000 bricks-and-mortar stores. Entire article
Applications NBA, NHL ticket sales on Rukkus jump after virtual reality integration
The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations. Entire article
Merchandising Yankee Stadium hits a home run with mobile in-seat delivery
Yankee Stadium is hopping on the bandwagon of sports arenas integrating mobile ordering options by enabling baseball fans to buy concessions via their smartphones and have them delivered to their seats, resulting in a streamlined game experience. Entire article
Content Mobile Minutes: 360-degree VR; Android’s antitrust problem; LinkedIn courts college students; Amazon challenges Netflix
Today in mobile marketing – YouTube adds live 360-degree VR videos; Android antitrust: Google’s big problem in Europe could result in $7.5B fine; LinkedIn’s big play for students; Amazon ups the ante on streaming video, challenging Netflix. Entire article
Content Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak – Mobile Marketer
Mobile Marketer today – Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak; H&M ramps up Coachella presence with on-site video, social media integration. Entire article
Advertising Valentino helps consumers find their own Wonder Woman through street art – Luxury Daily
Luxury Daily today – Valentino helps consumers find their own Wonder Woman through street art; Dior revitalizes architecture roots for Archi Dior jewelry collection. Entire article
Columns How brands can work with influencers
The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best? Entire article
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