Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
The number of emails from retailers that were opened via a mobile device nearly doubled between the fourth-quarter of 2010 and the second half of 2011 for a total of 28.1 percent, according to a new report from Knotice.
Financial institution E*Trade has added a slew of new features including bar code scanning, mobile deposits and voice recognition to its iPhone and Android applications to help speed up how the company’s clients manage their finances.