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Today’s headlines

SMS can drive customers back to abandoned mobile shopping carts

SMS should be used to complement a retail mobile Web experience and drive mcommerce sales, according to industry experts.

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Retailers generating some of the most scanned 2D bar code campaigns

As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.

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Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist, Jewelry Television

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

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NFC to ignite billions of dollars of incremental revenue: Razorfish

Near field communication has the potential to generate billions of dollars of incremental revenue from mobile marketing services alone, not even factoring in payments, which will be a watershed moment for mobile, according to Razorfish.

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Global tablet revenues to surpass $49B by 2015

Global tablet revenues will exceed $49 billion worldwide by 2015, with North America, Asia-Pacific and Western Europe leading the way as the most valuable regions for tablet vendors, according to Strategy Analytics.

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Can QR codes work for luxury brands? – Luxury Daily

Luxury Daily today – Can QR codes work for luxury brands?; Top 10 social media luxury marketers of Q1.

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Why digital out of home, mobile and social should be BFFs

This year will see a set of very different digital screen mediums all but collide – and that is a good thing.

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