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Today’s headlines

A&P, Zavers mobile coupons achieve double-digit redemption rates

As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

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AAMCO offers mobile coupons via Android app

National car care company AAMCO is offering mobile coupons via a new version of its iGaauge mobile application for Google’s Android phone users.

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Technology company Sennheiser mobilizes print ad with QR codes

German audio technology company Sennheiser’s print ad in the upcoming issue of InTune Magazine will feature a QR code that links to a mobile application.

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RBS WorldPay to market mobile payment service

The Royal Bank of Scotland WorldPay will market Payware Mobile via its multiple channels, including its nationwide direct and ISO sales forces.

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