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Today’s headlines


Multichannel retail support
Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins

As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.

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Applications
7-Eleven cranks up app downloads with mobile-exclusive sweepstakes

7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Applications
Orlando Magic unleashes iBeacon potential with in-stadium experience

The Orlando Magic claims to be the first National Basketball Association to leverage iBeacons and take the in-stadium experience to the next level.

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Advertising
BMW encourages Pandora listeners to build an i3 model

BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.

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Content
Big brands hone in on Android to unlock mobile’s creative potential – Mobile Marketer

Today on Mobile Marketer – Big brands hone in on Android to unlock mobile’s creative potential; Q&A: Omni Hotels’ CMO views mobile content as catalyst for bookings.

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Advertising
Krug ID app creates mobile reference network for Champagne lovers – Luxury Daily

Luxury Daily today – Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.

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Columns
Pay per call and mobile search are the future of mobile commerce

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

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