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Today’s headlines


Payments
EBay points to strong potential in mobile as Q1 results disappoint

While EBay’s Q1 results disappointed analysts, mobile users continued to grow, with the company betting on significant returns from mobile going forward.

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Marketing
Michelob Ultra takes a swing at boosting sweepstakes entries via mobile

Anheuser-Busch’s Michelob Ultra is making a major mobile play in its Ultra Foursome sweepstakes this year with QR codes, SMS and social media.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Webinars
Webinar on April 24: Why retailers and brands must get mobile search right

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Web site development
Royal LePage relies on mobile to help users find a home

Royal LePage Real Estate Services has rolled out a mobile-optimized site that incorporates mapping and location to help consumers find their ideal home.

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Advertising
Silk drives sales via location-based mobile advertising campaign

WhiteWave Foods’ Silk brand is using mobile advertising to drive in-store sales for three of its juice products.

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Marketing
Google Glass shuts out advertisers – at least for now – Mobile Marketer

Mobile Marketer today – Google Glass shuts out advertisers – at least for now; Time takes tablet-only approach for Boston Marathon bombings special edition.

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Advertising
Do mobile campaigns belong in fashion marketers’ windows? – Luxury Daily

Luxury Daily today – Do mobile campaigns belong in fashion marketers’ windows?; Louis Vuitton showcases lesser-known product category in video series.

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Columns
Merits of the rewards-based advertising model

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

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