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Today’s headlines

Social networks
Facebook builds on mobile loyalty hype via Tagtile acquisition

Facebook is continuing its push into mobile with its latest deal to acquire the loyalty app Tagtile pointing to how the social media giant might use mobile to connect the dots between social media display ads and in-store activity.

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Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

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H&M drives in-store foot traffic via targeted mobile initiative

H&M is driving consumers to its locations and letting them learn more about the latest fashion trends through a new targeted mobile advertising campaign.

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Pizza Hut, Boston Market embrace loyalty app to reward customers

Fast food chains Pizza Hut and Boston Market are enhancing their loyalty strategies by giving customers a way to scan 2D bar codes for a chance to win a prize.

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Aveeno raises product awareness via mobile-enabled print ads

Hair care brand Aveeno is placing mobile calls-to-action on its magazine print advertisements to give readers a free sample.

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Chloe pushes fragrance via multifaceted app, photo contest – Luxury Daily

Luxury Daily today – Chloe pushes fragrance via multifaceted app, photo contest; Rolls-Royce to target women buyers, younger demo to widen appeal.

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3 things that need to happen for mobile ad spending to increase

Though still early in its development, mobile is emerging as the most imbalanced medium in terms of ad spending versus share of time spent.

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