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Today’s headlines

Applications Spring shopping app attracts fashion brands and investors
In reflection of the growing excitement around mobile shopping and applications, a bevy of fashion labels and investors have embraced Spring, an app offering a highly curated experience targeting younger shoppers as well as many brand-friendly tools. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester
Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York. Entire article
Payments Amex members getting power to use fitness wearable as payment card
American Express card holders in the United States will be able to make purchases using a wearable fitness tracker with an embedded NFC chip starting this summer, pointing to the potential for wearables to transform commerce. Entire article
Revenue Dr. Martens takes mobile on the road to drive in-store sales
Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events. Entire article
Applications ShopSavvy streamlines bargain-hunting with Apple Watch app
ShopSavvy, a mobile shopping application that aggregates sales from retailers across the nation, is streamlining bargain-hunting with an application for the Apple Watch that will tap geolocation technology to alert wearers of sales in-store or nearby. Entire article
Content Mobile Minutes: Facebook’s sidebar status; Meerkat buzz fades; Apple acquires LinX; Verizon’s mobile video service
Today in mobile marketing – Facebook testing “sidebar status” for iOS, Android; Meerkat learns buzz doesn’t always mean business; Apple hints at implementing DSLR-like features into future iPhones by acquiring LinX; Verizon adds college sports to mobile video service. Entire article
Content Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities – Mobile Marketer
Mobile Marketer today – Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities; WPP acquires Medialets as urgency grows behind need for mobile standards. Entire article
Advertising Ferrari creates immersive showroom experience via augmented reality – Luxury Daily
Luxury Daily today – Ferrari creates immersive showroom experience via augmented reality; Saks brings back veteran leaders amid changing retail climate. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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